For Small Creators, By a Small Creator: Master Observation & Conviction
Two powerful communication laws to help emerging creators connect, stand out, and grow an engaged audience.
Recently, I was reading The 16 Laws of Communication by John C. Maxwell, and two ideas hit me hard: the Law of Observation and the Law of Conviction. Both are game-changers for anyone trying to build an online fan-base and something I am most definitely going to implement into my content.
The Law of Observation
“Great communicators are great observers first.”
For creators, this is a master key. Before you worry about fancy gear or editing tricks, study the people who already have the audience you want. Watch how they talk, how they pace their videos, how they draw viewers into their world. Ask yourself:
What exactly did they do to connect?
Why did it resonate?
How was their story structured?
Viewers today crave less performance and more presence. They want to feel like they’re hanging out with someone real, not watching a showy persona.
Take Arthur TV, a UK creator who has built a devoted community by making videos that feel warm and personal, perfect for a cosy background when you’re unwinding after a long day. He isn’t shouting for attention;, he’s making you feel like a friend.
The Law of Conviction
“If it doesn’t matter to you, it won’t matter to them.”
Conviction is the spark that makes your message stick. If you don’t fully believe in what you’re saying, your audience will sense it immediately. Energy and authenticity can’t be faked.
That means acting on your principles before you talk about them. When you live your message, people feel it. A perfect example is Greg O’Gallagher of Kinobody (almost don’t want to share this one).
Every time he speaks about fitness or lifestyle, you can tell he’s entirely bought in. His certainty is magnetic, and TO KNOW YOUR CONVICTION, YOU NEED TO ACT ON it.
Final Takeaways…
Great communication isn’t just clever words or polished editing. It’s a two-step process:
Observe like a strategist: pay attention to what actually engages people.
Speak with conviction: share only what you truly stand behind.
Do those two things consistently, and your audience will lean in, not because you performed, but because you meant every word.
Talk soon,
Sid